The England and Wales Cricket Board (ECB) has stepped up its efforts to raise a voice for social causes. This time around, the ECB has made an appeal on behalf of all the flood victims in Pakistan.

The ECB made the public appeal and linked the official The Citizen Foundation (TCF) donation landing page.

"Our thoughts are with everyone affected by the devastating flood in Pakistan,” the ECB wrote on its official social media account and also shared details where people can donate funds.

Pakistan has been severely hit by floods in various parts of Balochistan, Sindh, and Southern Punjab. The floods have impacted 1 in every 7 Pakistani, which is one of the worst-hit natural disasters the country has seen.

Earlier this week, it was reported that the floods have already incurred damage of $4 billion to Pakistan's economy.

England's call for support is a great gesture as it shows unity amongst sports and their standpoint will help bring harmony amongst fans alongside helping thousands of people.