Amid Pakistan's stringent ban on surrogate promotions of betting companies, former cricket legend and all-time leading wicket-taker Wasim Akram has controversially partnered with the India-based betting and gambling platform Baji as their brand ambassador.

This collaboration has raised eyebrows, given the legal and ethical concerns surrounding such promotions in Pakistan.

Baji, a prominent sports betting company, has also roped in other well-known figures, including former Adult actress Mia Khalifa, English cricket star Kevin Pietersen, and former Argentinian footballer Gabriel Batistuta. Together, they form a high-profile team aimed at expanding the company’s influence across various markets.

Akram recently took to social media to promote the campaign, sharing a promotional video adorned with Baji’s logo. In the caption, he wrote:

"Join me at Baji for some serious fun and excitement. Let’s enjoy the thrill and make lasting memories together! Can’t wait to share this journey with you! … Win like a King!"

In another post, the former Pakistan captain hinted at his long-standing involvement in the sports world, stating:

“I’ve had many unforgettable moments in cricket, but the real achievement is creating something that lasts. Join me at … and be part of the journey.”

Meanwhile, the betting company app included several stars for the campaign by sharing posters of them promoting the app, including Mia Khalifa.

The Ministry of Information and Broadcasting reaffirmed its commitment to a policy of zero tolerance toward surrogate companies associated with betting houses, urging stakeholders to prevent any promotion of these entities through advertisements during live sports coverage.

The ministry also issued a warning to all relevant departments, media houses, and companies, prohibiting any agreements with such entities.