Najam Sethi, the Pakistan Cricket Board (PCB) management committee chairman, recently visited Loughborough University as part of ongoing discussions to establish a strategic partnership with Dineticq, a spinout company from the university.

This collaboration aims to leverage Dineticq's expertise in advanced motion analysis to benefit Pakistan cricketers.

Dineticq, co-founded by Professor Mark King from Loughborough University's School of Sport, Exercise and Health Sciences, has accumulated two decades of research data in the field of motion analysis. Their cutting-edge technology enables them to provide valuable insights to cricket players and coaches, aiding in performance enhancement.

The visit by the PCB Chairman to Loughborough University marked a follow-up to previous meetings held at the Pakistan Cricket Board Headquarters in Lahore. During those meetings, discussions were held with Professor Mark King and Dineticq CEO Mickey Clarke to explore pilot projects supporting the new strategic direction. The purpose of the visit to Loughborough was to further develop this long-term working relationship based on scientific principles.

One significant aspect of the partnership between Dineticq and the PCB is that Pakistan would become the first Asian country to collaborate with Dineticq. This collaboration holds immense potential for Pakistani cricket, as Dineticq is already partnered with renowned cricket boards such as the England and Wales Cricket Board and Cricket West Indies.

During his visit, the PCB Chief had the opportunity to observe a full demonstration of the biomechanics lab assessments of fast bowling at Loughborough University.

Najam Sethi said: “We are looking forward to exploring a partnership with Dineticq as application of modern technologies and research will play a big role in the future of cricket.

“I am impressed with the biomechanics facilities and capabilities of Loughborough University and look forward to further discussions on capability development, technical development, education, and research.”

As part of the initial agreement, Dineticq will work closely with the PCB to monitor three international bowlers: Shaheen Afridi, Haris Rauf, and Naseem Shah. Leveraging Dineticq's cutting-edge technology platforms, the aim is to provide valuable findings to enhance these athletes' air speed and prevent injuries. This collaboration underscores the commitment of both Dineticq and the PCB to employ scientific methodologies for player development and well-being.

The partnership between the PCB and Dineticq signifies a significant step towards embracing scientific advancements in cricket. By integrating cutting-edge technology and data-driven insights into player development strategies, Pakistan aims to enhance its performance on the international cricketing stage.