PCB set for financial windfall

Mohsin Naqvi's leadership is set to usher in a series of tenders worth millions of rupees

PCB set for financial windfall PHOTO: PCB

The PCB management committee, led by Zaka Ashraf, had been confined to dealing solely with day-to-day operations, causing a standstill in crucial matters beyond the sale of HBL PSL rights. However, under the newly appointed chairman, Mohsin Naqvi, significant developments are anticipated in the coming days.

Mohsin Naqvi's leadership is set to usher in a series of tenders worth millions of rupees. These tenders will encompass the sale of broadcast and production rights for bilateral series, as well as sponsorship deals for logos on players' shirts.

Live streaming rights for a two-year cycle will also be up for sale, with the potential to secure a substantial amount, considering the significance of the previous deal and prevailing inflation.

The expectation is to generate up to 6 billion rupees through a two-year broadcast deal, while each match's live streaming could fetch up to 8 million rupees.

The series sponsorship is anticipated to be sold for over 1.1 billion rupees for two years, and kit sponsorship alone is estimated to bring in an annual amount of 600 million rupees, with a significant portion allocated to the players.

The sale of two-year production rights, valued at approximately six to seven million dollars, is deemed crucial, as the winning company may also secure a contract from the ICC for the 2025 Champions Trophy. Local companies are likely to be favored due to reduced TV production costs, and tenders could be issued soon, coinciding with the upcoming series against New Zealand.

However, concerns arose during the PSL rights sale, leading to the possibility of certain officials being excluded from the tender process. In response, the PCB board plans to adopt a cautious approach, especially in light of the previous controversy over production. Chairman Mohsin Naqvi is expected to play a pivotal role in making the final decision on this matter.