PCB set to sell naming rights of Gaddafi Stadium to Bank of Punjab: report

Gaddafi Stadium will undergo a rebranding to reflect the bank's identity as per the terms of the deal

PHOTO: PCB

The Pakistan Cricket Board (PCB) is set to finalize a significant commercial agreement with the Bank of Punjab, as reported by local media.

Under this agreement, PCB will sell the naming rights of Lahore's iconic Gaddafi Stadium to the Bank of Punjab for the next five years.

This strategic move is part of PCB's broader initiative to capitalize on commercial opportunities and enhance revenue streams aimed at advancing cricket in Pakistan.

The report further added that the Gaddafi Stadium will undergo a rebranding to reflect the bank's identity as per the terms of the deal.

The sale of naming rights aligns with global trends in sports, where prominent venues partner with leading corporations to secure mutually beneficial agreements.

In October 2022, the National Bank of Pakistan and the PCB agreed to a five-year naming-rights agreement, and the National Stadium in Karachi got its new title, National Bank Cricket Arena.

The title ‘National Bank Cricket Arena’ was later changed to ‘National Bank Stadium’.