PSL 5 not as profitable as franchises expected

The entire revenue for the fifth edition was Rs.2,167,794,749

PHOTO: PSL

The fifth edition of Pakistan Super League (PSL) didn’t turn out to be as profitable as the franchises expected.

The tournament was indefinitely postponed before the playoffs due to the novel coronavirus (Covid-19) pandemic. The board is keen to stage the remaining matches of the tournament in the coming months, but it looks unlikely to come to fruition.

The franchises were hoping that bringing the league to Pakistan will be financially beneficial for them. However, they were left disappointed after going through the initial unaudited accounts.

According to details, the entire revenue for the fifth edition was Rs.2,167,794,749. PCB’s share from this figure is Rs.627,612,185, while the total franchises share is Rs.1,540,182,564.

Hence, each franchise will receive Rs.256,697,094 from the central revenue pool, which is Rs.30,000,000 less than last year’s share.

The board will also pay the broadcasting (Rs.109,656,474) and sponsorship (Rs.14,304,348) tax.

Following are the details of PCB’s and franchises’ share in revenue:

	Total Revenue	PCB’s share	Franchises’ share
Ticket sales	Rs.362,036,000	Rs.108,610,800 (30%)	Rs.253,425,200
TV Broadcast rights (Pakistan)	Rs.1,137,011,806	Rs.56,850,590 (5%)	Rs.1,080,161,261
TV Broadcast rights (Overseas)	Rs.206,285,294	Rs.10,314,265 (5%)	Rs.195,971,029
Title sponsorship	Rs.483,823,529	Rs.193,529,412 (40%)	Rs.290,294,117
Gold sponsorship	Rs.150,208,363	Rs.60,083,345 (40%)	Rs.90,125,018
Silver sponsorship	Rs.133,820,037	Rs.53,528,015 (40%)	Rs.80,292,022
Umpire sponsorship	Rs.54,033,266	Rs.21,613,306 (40%)	Rs.32,419,960
Production entertainment sponsorship	Rs.98,489,118	Rs.4,924,456 (5%)	Rs.93,564,662
Digital live streaming (Pakistan)	Rs.124,037,647	Rs.6,201,882 (5%)	Rs.117,835,765
Digital live streaming (Overseas)	Rs.46,477,896	Rs.2,323,895 (5%)	Rs.44,154,001
Radio rights (Pakistan & Overseas)	Rs.17,226,192	Rs.861,310 (5%)	Rs.16,364,882
Wireless mobile telephone rights	Rs.8,321,029	Rs.416,051 (5%)	Rs.7,904,978
In-stadium Catch & Win	Rs.51,470,404	Rs.20,588,162 (40%)	Rs.30,882,242
Graphic interchange rights	Rs.46,741,626	Rs.18,696,650 (40%)	Rs.28,044,976
Strategic timeout sponsorship	Rs.17,155,699	Rs.6,862,280 (40%)	Rs.10,293,419
Truck branding	Rs.15,097,015	Rs.6,038,806 (40%)	Rs.9,058,209
Virtual advertising	Rs.11,620,126	Rs.4,648,050 (40%)	Rs.6,972,076
Fantasy App	Rs.12,408,000	Rs.4,963,200 (40%)	Rs.7,444,800