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PSL 5 not as profitable as franchises expected

The entire revenue for the fifth edition was Rs.2,167,794,749

PHOTO: PSL

The fifth edition of Pakistan Super League (PSL) didn’t turn out to be as profitable as the franchises expected.

The tournament was indefinitely postponed before the playoffs due to the novel coronavirus (Covid-19) pandemic. The board is keen to stage the remaining matches of the tournament in the coming months, but it looks unlikely to come to fruition.

The franchises were hoping that bringing the league to Pakistan will be financially beneficial for them. However, they were left disappointed after going through the initial unaudited accounts.

According to details, the entire revenue for the fifth edition was Rs.2,167,794,749. PCB’s share from this figure is Rs.627,612,185, while the total franchises share is Rs.1,540,182,564.

Hence, each franchise will receive Rs.256,697,094 from the central revenue pool, which is Rs.30,000,000 less than last year’s share.

The board will also pay the broadcasting (Rs.109,656,474) and sponsorship (Rs.14,304,348) tax.

Following are the details of PCB’s and franchises’ share in revenue:

 

Total Revenue

PCB’s share

Franchises’ share

Ticket sales

Rs.362,036,000

Rs.108,610,800 (30%)

Rs.253,425,200

TV Broadcast rights (Pakistan)

Rs.1,137,011,806

Rs.56,850,590 (5%)

Rs.1,080,161,261

TV Broadcast rights (Overseas)

Rs.206,285,294

Rs.10,314,265 (5%)

Rs.195,971,029

Title sponsorship

Rs.483,823,529

Rs.193,529,412 (40%)

Rs.290,294,117

Gold sponsorship

Rs.150,208,363

Rs.60,083,345 (40%)

Rs.90,125,018

Silver sponsorship

Rs.133,820,037

Rs.53,528,015 (40%)

Rs.80,292,022

Umpire sponsorship

Rs.54,033,266

Rs.21,613,306 (40%)

Rs.32,419,960

Production entertainment sponsorship

Rs.98,489,118

Rs.4,924,456 (5%)

Rs.93,564,662

Digital live streaming (Pakistan)

Rs.124,037,647

Rs.6,201,882 (5%)

Rs.117,835,765

Digital live streaming (Overseas)

Rs.46,477,896

Rs.2,323,895 (5%)

Rs.44,154,001

Radio rights (Pakistan & Overseas)

Rs.17,226,192

Rs.861,310 (5%)

Rs.16,364,882

Wireless mobile telephone rights

Rs.8,321,029

Rs.416,051 (5%)

Rs.7,904,978

In-stadium Catch & Win

Rs.51,470,404

Rs.20,588,162 (40%)

Rs.30,882,242

Graphic interchange rights

Rs.46,741,626

Rs.18,696,650 (40%)

Rs.28,044,976

Strategic timeout sponsorship

Rs.17,155,699

Rs.6,862,280 (40%)

Rs.10,293,419

Truck branding

Rs.15,097,015

Rs.6,038,806 (40%)

Rs.9,058,209

Virtual advertising

Rs.11,620,126

Rs.4,648,050 (40%)

Rs.6,972,076

Fantasy App

Rs.12,408,000

Rs.4,963,200 (40%)

Rs.7,444,800