Streaming rights surge in value for upcoming New Zealand T20I series

The partnership between Tamasha and Trans Group FZE has secured the exclusive live-streaming rights for Pakistan's home T20I series against New Zealand and the women's series against West Indies, comprising five T20Is and three ODIs.

In the competitive bidding process, Tamasha and Trans Group FZE faced competition from ARY Group, Tower Sports, and Tapmad. These rights specifically pertain to streaming within Pakistan.

The value of the streaming rights for the upcoming five-match T20I series against New Zealand has escalated significantly, marking a 94% increase compared to the previous home series against the same opponent in 2023.

PCB's Chief Operating Officer, Salman Naseer, expressed satisfaction with the increased value of international home series rights for Pakistan, underscoring robust market interest driven by hosting diverse international teams.

“The increase in the value of international home series rights for the Pakistan region highlights the solid market interest which stems from hosting various international teams.

“The Pakistan Cricket Board congratulates the successful bidders and looks forward to continuing this healthy business deal. I want to thank the consortium of Tamasha and Trans Group FZE for their commitment and support towards Pakistan cricket.

“I am delighted for the fans who must be happy with the availability of various streaming platforms for the 13 white-ball international matches involving both the men’s and women’s teams in the next month. Hopefully, this will multiply the interest levels towards the game of cricket in the country.”